Welcome to elmsDirect

We believe there's nowhere better to shop for a BMW or MINI online.

As the website of the Elms Retailer Group, we combine the advantages of online shopping with bricks-and-mortar showrooms. Contact us through the web, over the phone or visit one of our BMW and MINI car dealerships in Bedford, Cambridge or Stansted. It's up to you. However you choose to buy your next car, we promise to make the experience as straightforward and enjoyable as possible.

We're here for all your everyday motoring needs, too. If you need car servicing, parts, accident repairs or an MOT, you'll find we offer expertise and professionalism at a competitive price.

Elms is also an approved partner of the Motability Scheme, which gives disabled motorists access to a car. ​

Once you've bought your car or booked a service, we hope you'll enjoy coming back to elmsDirect.com to visit our BMW and MINI lifestyle accessory eShops where you can pick up toys, branded luggage, clothes and more.

It's not so much what we do that makes elms Direct different, it's the way we do it. There's no hard-sell, no smoke and mirrors. We're here to help. Whether you're buying a car or simply booking an MOT, dealing with elms Direct is a pleasure – just as it should be.