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Welcome to elmsDirect

We believe there’s nowhere better to shop for a BMW or MINI online.


As the website of the Elms dealer group, we combine the advantages of online shopping with bricks-and-mortar showrooms. Contact us through the web, over the phone or visit one of our BMW and MINI car dealers in Bedford, Cambridge or Stansted. It’s up to you. However you choose to buy your next car, we promise to make the experience as straightforward and enjoyable as possible.

Just compare elms Direct with other car dealers.  We’re so confident our prices are the keenest around that if you find a cheaper car of similar age, mileage, condition and specification within five days of buying from us, we’ll refund the difference. What’s more, we’ll give you £100 by way of apology.

We also offer a seven-day money back guarantee. Buy a new or used car and decide it’s not for you, and you can return it within a week for a full refund. It doesn’t have to be faulty, and there’ll be no quibbling from us.

You don’t need to live near one of our dealerships to buy from elms Direct. We’re happy to deliver any of our cars nationwide – at no extra cost. You can find out more about these guarantees and services by reading our terms and conditions.

We’re here for all your everyday motoring needs, too. If you need car servicing, parts, accident repairs or an MOT, you’ll find we offer expertise and professionalism at a competitive price.

Elms is also an approved partner of the Motability Scheme, which gives disabled motorists access to a car.

Once you’ve bought your car or booked a service, we hope you’ll enjoy coming back to elmsDirect.com to visit our BMW and MINI lifestyle accessory eShops where you can pick up toys, branded luggage, clothes and more.

It’s not so much what we do that makes elms Direct different, it’s the way we do it. There’s no hard-sell, no smoke and mirrors. We’re here to help. Whether you’re buying a car or simply booking an MOT, dealing with elms Direct is a pleasure – just as it should be.

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