Why choose elmsDirect?


Whether you are shopping for a new or used BMW or MINI, and wherever you live, elmsDirect should be your first choice.

Watch our video and discover more about us.




Hassle-free car buying with experts you can trust

At elmsDirect, we understand that buying a BMW or MINI should be as enjoyable as driving one. You want the right car at the right price, but you don't want to jump through hoops to get it. Call us, send an email, or visit one of our dealerships – whatever is more convenient for you. Let us take the hassle out of buying your next car. Our expert sales and servicing teams are some of the most experienced and knowledgeable in the business. Put us to the test – we're sure you won't be disappointed.

Unbeatable finance deals

We don't take a one-size-fits-all approach to car finance. Every package is as individual as our customers. Whatever your financial history, we'll work with you to find a finance deal to suit your needs and your pocket.



Total peace of mind

At elmsDirect, we go the extra mile to make sure our customers are happy. All cars come with the warranties and guarantees you would expect from a new or Approved Used BMW or a Cherished MINI. Don't worry if you don't live nearby – warranty and servicing work can be carried out by any dealer in the BMW and MINI franchised network.

A wide choice of quality used cars

elmsDirect has a constantly-changing stock of around 250 used BMWs and MINIs. Can't find your dream car? Our close relationship with many of Britain's largest leasing companies means we can find it for you. Tired of searching? Fill out our New Stock Alert and we will do the hard work for you and will email you when your dream car comes into stock.



Top quality used cars

Every used car we sell goes through a series of rigorous checks before it is offered for sale. We only put the best cars on our forecourt, so you can buy with confidence.

First-class customer service

It's a rare thing these days, but at elmsDirect we put the customer first in everything we do. We understand that the customer always has a choice, and we want you to choose us.