BMW i is a comprehensive and ground-breaking concept for sustainable mobility. It represents visionary electric vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability. And it thrills with its innovative vehicles: the all-electric BMW i3, a locally emission-free car for city driving that is sustainably designed throughout, and the BMW i8 as the most progressive sports car.
BMW i is all about visionary electric vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability and that pursues a holistic approach. BMW i is redefining the understanding of personal mobility with purpose-built vehicle concepts, a focus on sustainability throughout the entire value chain and a whole host of complementary mobility services. The ground-breaking BMW i3 combines electric mobility with class-leading driving dynamics. This car is so radically different, BMW had to build a new factory to develop it. One where they could mould its lightweight carbon-fibre body, craft its aluminium chassis and reconfigure its batteries for a lower, more dynamic centre of gravity.
MEET THE ELMS BMW i TEAM.
WILLIAM HITCHCOCK.ELECTRIC VEHICLE SALES SPECIALIST.
William is both our Electric Vehicle Sales Specialist and our BMW M Specialist, with 3 years experience at Elms Cambridge BMW.
William is a keen motor vehicle enthusiast, with a vast knowledge of the BMW product range.
With his recent change to a specialist sales position William is dedicated to supporting our Electric vehicle customers, specifically to sales of BMW i3 and i8 models.
AIDAN SMITH.BMW i PRODUCT GENIUS.
Aidan has been with Elms BMW since July 2011, and a BMWi Product Genius since 2012.
Aidan has a keen interest in cars and technology, and has been lucky enough visit the factory in Leipzig.
Aidan has great knowledge of the manufacturing process and the future of mobility
for the BMWi Product Range.