Privacy Policy

INTRODUCTION                                                                                                                                                                                                                At elms Direct, your privacy is of the highest importance to us. This privacy policy relates to the information you supply to elms Direct, whether through this website, by email, over the phone, in writing or in person. It does not apply to information you provide about other companies or individuals.

If we update our privacy policy any amendments will be published here.

HOW WE USE THE INFORMATION YOU PROVIDE
When you buy a car from us, whether through the elms Direct website or in person at one of our dealerships, we’ll need to collect certain information (for example: your name, email address, home address and so on). All such information is held on secure servers. We comply in full with all applicable Data Protection and consumer legislation, and treat all personal information as confidential.

We use this information to help provide you with the products and services you have asked for. It is also kept so we can contact you, for general administrative purposes, to help improve the quality of our products and services and for customer profiling and internal analysis.

In order to provide you with a better service, we may need to share information with other companies, such as when making credit reference checks, when arranging car finance, or in order to provide other additional services which you may have requested. Whenever personal information is shared in this way only relevant and necessary data is passed on and all such companies are under a strict obligation to keep your personal information private.

By supplying us with personal data you agree that you do not object to us contacting you whether by telephone, email or in writing and you confirm that you do not and will not consider any of the above as being a breach of any of your rights under the Privacy and Electronic Communications (EC Directive) Regulations 2003. You further agree to us using your data to provide additional services as requested by you and as outlined above.

We may also use the information you provide us with to verify your identity and to prevent fraud, and are entitled to pass on your personal information if required to do so by law.

INFORMING YOU ABOUT ELMS DIRECT PRODUCTS AND SERVICES
The information you give to elms Direct may also be used to contact you about new products and services which we are offering (sometimes through carefully selected business partners) which we believe may be of interest to you. We may occasionally contact you for market research purposes.

We may also pass your information on to carefully selected external companies working with elms Direct to provide services to our customers.

From time to time we, and these other parties, may contact you by phone and post. Provided we have been given your agreement to do so, you may also be contacted by email, SMS and other electronic means.

The kind of products and services that elms Direct and carefully selected business partners may contact you about includes (but is not limited to):
•    Car finance
•    Insurance services
•    BMW and MINI accessories
•    BMW and MINI vehicle emergency service
•    Mechanical breakdown warranties
•    Personal finance products

OPTING OUT
You can opt out of marketing communications by post and email by ticking the relevant box when providing information through this website. We will only send marketing communication by email and other electronic means if you have given us permission to do so.

Feel free to contact us at any time if you wish to opt out of marketing communications from us. In the case of any marketing emails, simply click on the unsubscribe link contained within the email. If you previously asked not to receive marketing information but would now like to be kept up to date with new developments at elms Direct please contact us.

OUR WEBSITE
Every effort is made to keep this website secure. However, please remember when providing personal and confidential information through this website or by email that we cannot guarantee these communications are secure. We cannot be held responsible for any loss or unauthorised interception of information supplied via the internet which is beyond our control.

Please note that our privacy policy only applies to the elms Direct website. This website may contain links to external sites but we are not responsible for the content, privacy or security of other websites.

COOKIES POLICY
For information about how our website uses cookies, please see our Cookies Policy.

PROVIDING INFORMATION TO US
Please only provide us with information about another person if you have their permission to do so and they are familiar with this privacy policy and do not object to the way elms Direct stores and handles data.

Anyone under 16 should not provide us with personal information unless they have the consent of their parent or guardian to do so.

You are responsible for informing us of any change in your details, such as a new phone number, email account or a new address. You have the right to request that any inaccuracies in the information we hold about you are corrected.

If you wish to find out what information elms Direct holds about you, you have the right to ask. We will charge you a small fee for this (£10 is the current statutory fee).

CONTACTING US BY PHONE
Telephone calls to elms Direct may be recorded and/or monitored for training purposes.

FINDING OUT MORE
If you have any questions about our privacy policy, please write to:

Elms Direct Head Office
Clifton Parc
Caxton Road
Bedford
Bedfordshire
United Kingdom
MK41 0GL